Talking Turkey

Since 1998, Abdul Latif Jameel has become a major business power in Turkey. The Company has a long, proud history of excellence in the country, borne out by its consistently high service levels that are recognized year-on-year in regional and national awards.

May saw Toyota Turkey win two awards in the ‘Best Employers of Turkey’ competition. The awards were given by the Great Place to Work Institute following its research which surveyed over 30,000 employees from 80 companies in Turkey. Toyota Turkey was one of just 25 companies – and the only company in the automotive sector – identified as displaying a very high level of ‘corporate culture’ and was recognized among the top 18 companies (50-500 employee category) as a ‘Best Employer in Turkey’.

In the same month, the business won Toyota Motor Europe’s 2014 ‘Value Chain Champions Competition’ for the third time since the competition was established in 2011 (having also won the inaugural competition). The award is given to the best performing country in the areas of After Sales Marketing, Business Development Strategies and Implementation.

In September Abdul Latif Jameel Motors Toyota in Turkey announced that its Toyota Yaris Hybrid vehicle had been selected for public transportation by Tepebaşi, a municipality and district Where Europe meets Asia – bridge across the Bosporus, Istanbul. Talking Turkey governorate in Eskişehir, marking the first time for a Turkish municipality to use hybrid cars for public service.

The organization’s creative marketing output and customer engagement was recognized through four prestigious industry awards:

– The ‘Golden Spider Awards’ – dubbed as the ‘Oscars of the Web’ in Turkey – in recognition of the Toyota Verso microsite, placing Toyota Turkey in top place in the ‘Best Automotive Website’ category

– The ‘Silver Crystal Apple Award’ – for its ‘Toyota Hybrid Silence Broadcast’ campaign

– The Silver Stevie Award for Toyota Turkey’s participation in the International Orange Blossom Carnival in August 2015

– The Felis Award for Marketing Excellence was handed to Toyota Abdul Latif Jameel Turkey by MediaCat, which is Turkey’s leading marketing and communications publication.

In addition, ALJ Finansman A.Ş. (ALJ Finans) was named the ‘Best Auto Financing Company’ in the market at the 2015 edition of the International Finance Awards for its consistent market-leading success and proven track record of providing innovative financing solutions in the country’s automotive sector in February 2016.

The achievements in 2015, and 2016 so far, are indicative of the great reputational success of Abdul Latif Jameel’s Turkey operations, its enormous progress in building market share and its ability to raise the bar of automotive distribution, sales, marketing, financing and customer service in the country.

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