Abdul Latif Jameel has revealed ambitious plans to revolutionize Turkey’s used-car market after launching OTOshops, its new used-car brand, in 13 locations across the country.
More than 2.5 million used vehicles are sold each year in Turkey – treble the volume of new car sales – and OTOshops aims to transform the customer experience with a comprehensive one-stop-shop approach.
All OTOshops vehicles will come with a warranty of up to two years (including roadside assistance), a no-questions-asked, seven-day exchange policy, and financing options within 20 minutes. All registrations are also completed in a maximum of two hours, making used-car purchases more attractive than ever and ensuring OTOshops leads the market.
Tuğrul Denizaşan, OTOshops General Manager, said: “OTOshops is committed to becoming Turkey’s premier used-car brand. We pride ourselves on delivering a first-class service to customers, while our range of vehicles and innovative benefits makes buying and selling with us the easy choice. Abdul Latif Jameel Turkey’s investment will allow us to grow and advance this offering across the country.”
He added: “With its geographical location, qualified workforce, rich resources and most importantly its dynamic economy, Turkey is making an even stronger place for itself as a model country on the world stage. This has an extremely positive effect on our decision to invest.”
OTOshops has been launched with an investment of 65 million Turkish Lira (approximately US$ 20.4 million). It opens with 13 locations across Turkey, 12 authorized dealers, and plans to expand to 60 authorized dealers and annual sales of more than 60,000 vehicles in the coming years
Ali Haydar Bozkurt, President and CEO of Abdul Latif Jameel Turkey, said: “OTOshops is an innovative brand that will complement our existing offering in Turkey and help us grow in a market with strong fundamentals and a bright future. With markets around the region becoming increasingly competitive, Abdul Latif Jameel Turkey is determined to strengthen and expand its offering and provide best-in-class solutions for consumers.”
Abdul Latif Jameel has been present in Turkey since 1998. Its businesses have been recognized with multiple awards, including being named as one of the country’s best employers for the last two years.