Toyota Turkey is celebrating after its ‘Don’t Honk Your Horn, Don’t Disturb The Peace’ campaign received international recognition at the 11th annual MediaCat Felis Awards.
The campaign saw a giant billboard installed in Mecidiyeköy, Istanbul, an area with some of the worst congestion in the city.
The billboard counted the number of car horns ‘honked’ in the area during a 24-hour period. It then displayed the number live to encourage other drivers not to use their horn.
The campaign secured a Felis Award in the Outdoor Use section, where it was judged to have successfully highlighted the negative effects of using car horns.
The Ministry of National Education, the Ministry of Environment and Urban Planning, the Ministry of Health, and the General Directorate of Security Affairs all supported the ‘Don’t Honk Your Horn, Don’t Disturb The Peace’ project.